Trademark

A trademark protects your brand; names, words, symbols, sounds or colors related to your goods and services that are distinguishable from those made or sold by others. A federally registered trademark provides your business with specific benefits that protect these brand assets from other business entities.

There are a lot of moving parts in this process, and navigating through can be overwhelming and tricky. Despite all of this, it is imperative to secure what you own now, so your business is protected when you need it.

Obtaining a trademark early on will save you money down the line, especially if you have to defend your brand ownership in court. There are plenty of lessons to be learned from companies that waited too long to trademark their brand. A lesson on brand protection can be found in SawWorks Brewing’s trademark story. Check out our article: Marble City Brewing: A Tale of Trademark Infringement

Norris Law Firm P.C. has the experience to guide you through the trademarking process, so that you can focus on running your business.